When two systems do not talk, the owner becomes the integration.
Vertical software wins inside one system of record. An integration shop wins when paper does not talk to QuickBooks, or the phone does not write the dispatch board.
Glue, not another dashboard
The work has to land in the tool the team already opens. If it only lives in a new tab, it will stall.
Task language, if we use AI words at all
Automation. Workflow. A named job. Not chatbot.
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